Vimto portfolio is rich with Vimto Cordial and Vimto Ready To Drink (RTD) range under both its Vimto Fruit Drink and Vimto Fizzy Fruit Sparkling categories as well as Vimto Slush, the full RTD range is made from Vimto Cordial original recipe. Vimto Cordial is available in a glass bottle in both its Original and No Added Sugar variants, Vimto Fruit Drink offered in both PET bottle with a unique sports cap and Fiber Brick carton in a full range of its Original and No Added Sugar, and Strawberry, Blue Raspberry, Cola Berry flavours. While Vimto Fizzy is a Sparkling Fruit Drink offered in Can and Glass bottle formats and Vimto Slush served in a cup, both having a fantastic range of Vimto Original and Blue Raspberry flavours.
Yes, Vimto introduced new No Added Sugar products (contain sugar naturally from fruit) within both Vimto Cordial and Vimto Fruit Drink, complementing its wide range.
No, Vimto Cordial current production does not contain any artificial colours and all ingredients used are safe and approved by the regulatory authorities for use in food and beverages.
Vimto’s complete range uses only natural sugars (sucrose and fruit sugar), with the exception of Vimto Cordial Zero (sucralose) and Vimto Slush Blue Raspberry. All ingredients used in the production of the full Vimto portfolio are clearly marked on the packaging and approved by the regulatory authorities.
All Vimto products are gluten and alcohol free. Vimto does not contain any animal products and thus is suitable for vegetarians and vegans.
Vimto Cordial was first introduced to the Middle East in 1928 by the Aujan family and right from the beginning it has been synonymous with Ramadan, associated with providing a rewarding boost soothing the body after a day of fasting, a delicious and refreshing thirst quenching iftar ritual. Vimto has become a profound family tradition and legacy routed in the Khaleeji heritage for nearly a century, carving a strong bond with consumers across different ages.
Vimto Cordial Zero was first introduced in 2022 and it has many benefits, mainly Sugar and Calories Free with No Artificial Colours.
More than half of our annual Vimto Cordial sales happen during the Ramadan season, making it the irreplaceable drink of choice on the Iftar table. Yet despite its incredible popularity during this time, the Aujan Soft Drinks Industries, the licensed manufacturer of Vimto in the Middle East, has never had supply issues and has always been able to meet demand. And yes, Vimto is the number one cordial brand in the GCC.
The exact Vimto recipe has remained a closely guarded secret for more than 100 years which is standard across the world. The concentration of Vimto Cordial available in the Middle East differs from the one in the UK. Vimto Cordial is Ramadan’s symbol of “Sweet Togetherness” ritual which is prepared and shared, not just opened. Where every mother prepares her Vimto Cordial in a different and unique way, a tradition that a mother passes proudly to her daughters. In fact, it is this preparation experience that makes Vimto Cordial so unique and irreplaceable at the Iftar table as opposed to any other Ramadan beverage. We also export our Vimto Cordial to different international markets.