Our Cordial Story

Our Cordial Story

In 1908, Mr. John Noel Nichols developed a herbal tonic providing strength and energy “Vim and Vigour” Vimtonic, as it was originally named and soon became simply Vimto with its unique and refreshing taste. Mr. Nichols started producing and selling Vimto the new product in the city of Manchester in the United Kingdom, and then spread the product with the expansion of trade and sailors from China to India, Middle East and North Africa (MENA).

The Aujan family started bringing Vimto to the Gulf region in 1927 for the first time and the product entered the markets of Bahrain, Kuwait, Kingdom of Saudi Arabia, Iraq, United Arab Emirates, Oman, Jordan, Egypt and Levant.

One generation after another, the Aujan and Nichols families continued developing the delicious and refreshing drink to the markets of the Gulf. That was until 1978 where Vimto started to be produced in Dammam (KSA) in Aujan’s factory, which was one of the first beverage production plants in the region.

One generation over another Vimto Cordial soon became synonymous with Ramadan, a thirst quenching iftar ritual associated with providing a rewarding boost soothing the body after a day of fasting.

It has become the unique and irreplaceable drink of choice on the iftar table, and it is prepared and consumed by families across all generations.

VIMTO Cordial’s success story and utmost consumer trust led to the demand of extending into a RTD (Ready To Drink) range, together with the strong partnership of Aujan and Nichols which succeeded in creating numerous varieties of the Vimto Fruit Drink and Sparkling ready to drink range. This is in addition to Vimto Slush, also made from Vimto Cordial original recipe and catering to all year round occasions and needs.

Vimto Cordial in 2022 continues its strong innovation success and introduces for the first time ever in the region and possibly the whole world Vimto Cordial ZERO, Sugar and Calories Free with No Artificial Colours, also suitable for diabetics fulfilling a huge consumer need.

2023 marks our Centennial Ramadan Celebration with Vimto’s Sweet Togetherness.

Our Fruit Drink Story

Vimto Fruit Drink portfolio growth is stemmed from Vimto Cordial strong brand equity. Mothers fully trust the brand and give it to their kids who love Vimto unique taste from Ramadan’s iftar table. Vimto Fruit Drink is made from the original recipe of Vimto cordial.

In 1988 Vimto RTD (Ready To Drink) Vimto Fruit Drink unique taste and refreshing range was launched in Fiber Brick format, followed by a PET bottle with an exclusive Sports Cap in 2002. Unprecedentedly in Vimto’s history, it was extended into Strawberry flavour in 2017, followed by Blue Raspberry flavour early 2019, offering a wide range of products.

Our Fruit Drink Story

Vimto Fruit Drink portfolio growth is stemmed from Vimto Cordial strong brand equity. Mothers fully trust the brand and give it to their kids who love Vimto unique taste from Ramadan’s iftar table. Vimto Fruit Drink is made from the original recipe of Vimto cordial.

In 1988 Vimto RTD (Ready To Drink) Vimto Fruit Drink unique taste and refreshing range was launched in Fiber Brick format, followed by a PET bottle with an exclusive Sports Cap in 2002. Unprecedentedly in Vimto’s history, it was extended into Strawberry flavour in 2017, followed by Blue Raspberry flavour early 2019, offering a wide range of products.

Our Fizzy Story

Our Fizzy Story

Vimto Fizzy was first launched in 1973 in England by the Nichols family and it was imported by the Aujan family to the region in 1975, to be one of the first brands available in the local market as a RTD (Ready To Drink) Sparkling Fruit Drink.

By 1980, Aujan started bottling the unique tasting and refreshing range in cans in their brand new on-shore facility in Dammam - KSA and later in 2014 this range was extended into the glass bottle. Vimto Fizzy is a contemporary version of Vimto Cordial in a modern format offering and it is made from the original recipe of Vimto Cordial.

Our Slush Story

In 2017, Vimto Slush was recently launched in the Kingdom of Saudi Arabia and United Arab Emirates, and is still to be introduced in other GCC markets.
The unique tasting and refreshing range currently consists of two flavours: Vimto Original and Vimto Blue Raspberry made from the original recipe of Vimto Cordial. Both these refreshing flavors can also be mixed together to have a unique and irresistible taste experience.
Vimto Slush Can be found in various Out Of Home venues such as malls, restaurants, cafes, airports, Parks and Resorts, etc.

Our Slush Story

In 2017, Vimto Slush was recently launched in the Kingdom of Saudi Arabia and United Arab Emirates, and is still to be introduced in other GCC markets.
The unique tasting and refreshing range currently consists of two flavours: Vimto Original and Vimto Blue Raspberry made from the original recipe of Vimto Cordial. Both these refreshing flavors can also be mixed together to have a unique and irresistible taste experience.
Vimto Slush Can be found in various Out Of Home venues such as malls, restaurants, cafes, airports, Parks and Resorts, etc.